If you’re over 30, you may know where this line originated. A little wooden puppet in the classic Disney movie, Pinocchio, brought it to life when he sang: “I’ve Got No Strings To Hold Me Down,” expressing happiness that he’s free from someone else controlling what he can do. The song goes:

I’ve got no strings
To hold me down
To make me fret, or make me frown
I had strings
But now I’m free
There are no strings on me

Hi-ho the me-ri-o
That’s the only way to be…

As he begins the lyrics and takes the first steps into independence, he stumbles and falls flat on his face. This scene could not be a better example of when we venture into an opportunity unprepared. Whether it’s a career, a relationship or any other big decision we must begin with some basic tools and ideally have someone looking after our well being along the way.


When we transition into a new profession, it’s best to have a bit of preparation to avoid landing on our faces. A new business venture has many challenges and using skills from a former career may ease the process and it often makes the learning curve less painful.

Pinocchio tumbles because he doesn’t have the ability to move steadily forward. Luckily we do. Our occupations have provided us with a base to start from. But if you still fall like Pinocchio, do what he does, just get up and keep going.


Unlike Jiminy cricket’s opening song, wishful thinking upon a star is not enough to get us where we want to be. We need clear focus and unwavering determination to keep us from wandering in unproductive directions. We need a road map to show us how to get there.

The little marionette has little life experience and no guidance system. Seduced by two crooks with empty promises, he gets into a lot of trouble. Entrepreneurs are daily lured with businesses that assure easy profits. Many invest in money-pursuing models that have little or no track record only to find out that they’ve been scammed.

The most important step that you can take before starting a new business venture is to do your due diligence. Ask a lot of questions. Examine if the business resonates with you. Does it fill a niche? Is there demand for it? How does it differ from the competition? Does it provide a venue where you can use your skills, express yourself and build a future?

One of the best ways to find these answers is to try the system without making a financial commitment first. Take a test run. If the model works, then follow it. But, always be conscientious about your investigative process.


“Conscience,” is made up of two words. Con, a Latin derivative of com, means “together with.” Science means the systematic study of something through observation or experience. After you’ve followed your conscience and you’re satisfied, go with your gut feeling.

“Conscience” is our guiding system. The blue fairy tells Pinocchio to “always let your conscience be your guide.” Our inner voice or “gut feeling” tells us instantly if something is right (or wrong). When we listen to it, we stay out of trouble. We would avoid a lot of hardship and ending up in the belly of a whale if we followed our primal instincts.

In Malcolm Gladwell’s book, Blink, he says that: “…there are moments, particularly in times of stress, when haste does not make waste, when our snap judgments and first impressions can offer a much better means of making sense of the world… decisions made very quickly can be every bit as good as decisions made cautiously and deliberately.”

Humans are not just logic driven. We’re also intuitional creatures guided by instinct. This combination is what differentiates us from animals. When we use right and left brain lobes (logic and instinct) we maximize our potential. With this kind of empowerment we are free to do anything.


Little Pinocchio wants to be more than a wooden puppet. He wants to transform himself into a live boy. How different are we in wanting to be more, to be better, to be free of encumbrances dictating our lives? We all value freedom.

Entrepreneurs are freedom seekers but with liberty comes responsibility. As independent business owners, with no one dictating our moves, our biggest challenge is to use time wisely. I’ve got no strings to hold me down, but how am I using that freedom? Wasteful activities like Pinocchio in Pleasure Island, can turn us into a jackasses, too.

In the end, how wisely will we use our time and an opportunity at a dream career? Will we prove to be worthy of becoming a real boy or remain shackled to someone’s strings?

ROXANA BOWGEN, Digital Marketing Strategist      

Laptop Freedom Experts

A Supportive Community of Digital Marketers

“My mission is to help expansion-minded entrepreneurs create and build their dream lifestyles and careers with a digital marketing laptop business.”


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