Some people have the idea that digital marketing is about selling coffee mugs or chachkies. If you ask around, many have the incorrect notion that this profession involves selling worthless trinkets that one would not easily find in a conventional store. I used to be one of those uninformed individuals. For the record, let me clarify what digital entrepreneurship is all about.
Digital marketing can be a noble profession
I bet you would have never described an online business this way. The advantage of being a digital entrepreneur is that you set the tone to your business. As the owner of your own marketing company, you have complete decision of what products or services to offer. I made the decision to be an affiliate of products and services in areas that help people lead better lives. My emphasis is on lifestyle, personal development, mindfulness, success and wellness.
Whether it’s an educational course, workshop, seminar, membership or certification, these type of services provide lifetime skills and have longer lasting benefits than does a coffee mug. You can feel good about your offers knowing that you make a difference in someone’s life. When you have conviction about what you’re doing, it isn’t work because your activities are an extension of who you are.
It’s easy to work long hours when you’re enjoying yourself and you’re enthusiastic about what you’re doing. But don’t get me wrong, this is not a business that needs 24/7 attention. If you learn how to follow a proven system, the most amount of time you will invest is in the start up phase. There’s tweaking, testing and trials in the first few months. However, once you’ve automated your systems and your advertising campaigns are working, your business mostly runs itself. You can provide value to others while you sleep.
Think of creating your digital business this way. Instead of handing someone a coffee mug, you’re teaching them how to make coffee. You’re teaching them how to thrive. You’re providing valuable lifetime skills that they, in turn, can teach others. If you look at it from a social point of view, this is what outreach work is about: trying to find those that need your help and giving them the tools to succeed.
I love the idea of giving people hope, especially those who are disillusioned in their careers or have been downsized. For someone who may be struggling with finding startup capital, the digital marketing business model requires a relatively smaller initial investment than a traditional brick and mortar business. Moreover, if you’re organized, focused and driven, you can hit the ground running fairly quickly.
Remember that you shine, when you make others shine. Here are some ways you can look at the business you create:
- Make it a for purpose business
- Bring out your true sense of value
- Provide solutions for people’s problems
- Design a business that provides you more time to spend with your family
- Offer products or services that make people feel good about themselves
- Show people how to dream big and achieve results
I look at my business as getting paid to do philanthropy. It doesn’t get much better than that.
Every day is different
One of the reasons I’ve always loved entrepreneurship is that every day is different. I love variety and the newness that each day brings. There is no monotony in what I do. Each client has different needs. Every day brings new challenges. Every service or product that I provide is different because it is tailored to an individual’s needs. Online marketing keeps you energized. It requires keeping current with market demands, indicators and trends.
One of the biggest complaints from professionals today is that they are bored and they feel unchallenged in their jobs. Their responsibilities are mundane and predictable. Not so in digital marketing. One of the elements of this industry is rapid change. As technology evolves so does how to market online. Do you remember My Space? You probably already forgot that this was taken over by Facebook.
As a marketer you always need to know where your target audience is hanging out. While Facebook, Twitter, Linkedin and Youtube continue to be at the top of preferred social media, especially by millenials, Instagram comes in second. People love sharing photographs and videos and this medium provides a quick and fun tool to share globally. Marketers are aware of this growing movement and have quickly adapted marketing campaigns to reach this audience. Change is the name of the game in digital marketing.
It is a problem solving profession
Do you enjoy fixing things? Digital entrepreneurship requires daily problem solving. In this type of marketing, backup and auxiliary systems are essential. Have you ever been online and suddenly lost connection? In a situation like this, you have to think fast. Turning to gadgets like your iPhone to work as a network source is a quick way to reconnect. If you loose a live streaming on Youtube, Facebook or Skype are great backups. You can also subscribe to paid services like Zoom or GoToMeeting, which provide more options than some free services. Be prepared for these interruptions. They will happen. Those who don’t skip a beat in their business are the problem solvers. Be malleable and flexible. If you’re going to enjoy your online business, you can’t let little things like internet disruptions spoil your day.
Marketing is about appealing to ever changing demands and knowing how to reach your target audience quickly and efficiently. With the advent of the iPhone 7, the much sought-after iPhone6S, which only came out a year ago, has lost its luster. Tomorrow it will be something else. Digital marketing will continue to grow as consumers grow in insatiability for products and services. Depending on your avatar, the audience you’re targeting, a Youtube ad will probably be more successful than content marketing. While all age groups enjoy and use Instagram, millennials prefer Youtube over reading a blog. Baby boomers, on the other hand, are more comfortable with written content than videos.
Addressing each niche market, and finding the right venue for your product or service requires research and a lot of thought, if you want to be successful. I enjoy addressing the needs and finding solutions for my market. We grow as we pass challenging hurdles and I appreciate the contrasts that each day brings in my digital business.
Hight ticket items
As an affiliate marketer, that is, someone who resells someone else’s products or services, I can position myself in segments of the market where I can make the most impact. One of the fastest growing markets today is in lifestyle. People are looking for more time freedom, meaning to their work and living to their highest potential. This is one of the reasons seminars like those put on by Tony Robbins are in such high demand and command big prices. A typical Robbins event may start at around $500 and can easily go into the tens of thousands.
I believe that there is no better way to invest than investing in your own education. A $10K master business course that I offer online may easily take an entrepreneur to the next level. If you look at the expense as an investment that may yield you 10 times your initial cost, then offering products and services of this caliber means providing people with huge value. How far you go, is up to you. Financial markets don’t guarantee this kind of return. I feel good about the value I bring to the public. The success of your own business depends on you. What would you make of it?
Digital marketing is about attracting, not selling
I never have to “sell” anything. If I present an offering that provides great value, people will naturally be drawn to it. This is what is the most appealing to me about digital marketing. The difference between selling a coffee mug versus attracting someone to a lifestyle is that the coffee mug will not change how someone experiences life forever. Have you ever been around someone who lights up a room? They’re not selling anything, they simply are who they are and, as a result, they radiate an energy that attracts others to them. This is how I approach my business.
No matter how successful or wealthy people are, they always want more. Why? Because life is not a destination. Life is an ongoing process of learning, growing, experiencing and changing. Why is it that energy efficient cars like Tesla are in such high demand? As we learn to be more socially and environmentally responsible, our needs and wants change. If you need to provide a new product tomorrow to address the market’s demand, your digital business will not suffer. You don’t have factories or production plants to shut down. You have the luxury to recreate your business instantly to attract those who see value in what you offer.
Where you ever told “it’s about the journey, not the destination?” I heard it so many times, that the saying lost its value to me. But when I asked myself the reason I wanted to own a digital business, the “why” became very clear. I only want to attract people who are on the same frequency that I’m on; the one that says you are the creator of your own life and you can make it a fantastic one. I never want to “convince” anyone that they should purchase something just to make a sale. If you approach digital marketing for the money alone, it will be a very unfulfilling career.
You’re creating and are part of a community
What I’m about to say may sound like an oxymoron, but many people working online businesses feel disconnected. Why? Because they have little or no human support to tap into. We’re social beings. We’re meant to relate and communicate. Unless you have a supportive group of other marketers like yourself, it can be a lonely path. Digital marketing is not about selling a coffee mug. It’s about bridging people. The greatest decision that you can make as a digital marketing business owner is to connect with a supportive community where you can brainstorm and assist others with your knowledge. My experience on this journey has been an amazing one. I have a global support system who helped me to launch my business. I’m on my way to do the same for others.
From the consumer’s point of view, if you can help someone to find a solution to their problem, they are likely to keep coming back. Your repeat clients are the ones that form your community. They’re your best advocates and public relations people. In time, as you develop trust in each other, it’s easy to become friends and actually get to meet each other at seminars, conventions and forums. Going back to the idea that digital marketing is not about selling coffee mugs, it is highly unlikely that you will make a lifetime friend, supporter or repeat client from someone who buys a cup from you.
So if you’d like to learn more about this lifestyle and career which, by the way, you can work from anywhere in the world, I’m here to answer any of your questions. If I don’t have an immediate answer, I promise to get back to you as soon as possible. Here’s hoping that your best life begins today.
Laptop Freedom Experts
A Supportive Community of Digital Marketers
Digital Marketing Consultant
Author, Agapanthus Rising
“My mission is to help expansion-minded entrepreneurs create and build their dream lifestyles and careers with a digital marketing laptop business.”