A lot of people look at me and comment that I’m “just lucky”.  Not so.  Knowing that each of us has the power to create our destiny through the choices that we make, I’ve learned that you create your luck.  Just six months ago, I had never heard of digital marketing and today as I look back to where I’ve was and where I am today, I can sincerely say that I’ve grown by leaps and bounds and that I’ve experienced successes every day.  In this blog and video I share some tips that helped me along the way.

BUSINESS PLAN

You’ll need to start with a business plan that incorporates your vision and dreams. I wanted a business that provided me with time freedom, geographical flexibility, fun, creativity, the ability to call my own hours, vacation when I wanted and as often as I wanted, be my own boss and determine my compensation.  As well, I wanted to use my professional skills and personal interests.

DETERMINATION

Through my research, I found digital marketing.   Once I made up my mind that this was the perfect business model to incorporate all my criteria, I was determined to succeed.  Determination is probably the most important factor when starting an entrepreneurial venture.  You need to be determined to win.

SUPPORT SYSTEM

I also learned that this industry is still in its infancy stage, although not for long, since many traditional careers are disappearing fast due to automation.  A lot of people know very little about it, including my inner circle. As such, it was important for me to find a support system, mentors and professionals to help me grow.  That’s when I found the SFM, a community of online marketing experts who gave me the education I needed to create my luck.

If you’re thinking of starting a new business, it’s essential that you find a group of like-minded professionals who will understand your challenges and help you find answers fast. There are helpful online forums but I found that getting an education through a bona fide and proven institution, is the best way to go.

ORGANIZATION

To succeed with online marketing, you’ll need to be very organized.  Plan out how you envision getting from one point to another.  It’s best to create a calendar that will keep you on track.  If you don’t know where you’re going, how are you going to get there?  There will be a lot to learn in the first few months and a schedule will keep you on course and from feeling saturated with too much information.

Take small steps. The learning curve will be sharp and you may get overwhelmed with the amount of knowledge you have to digest and put to use quickly.  It’s easy to be overcome when we look at the top of the mountain.  All we need to do is to look at our next step.  Lao Tzu, an ancient Chinese philosopher tells us that the journey of a thousand miles begins with the first step.  The point is to take small steps.  Take the first one, then the next and so on.  Make it a productive walk.

BE PRODUCTIVE, NOT BUSY

Don’t keep busy for the sake of appearances.  Clarify in your mind why you’re doing what you’re doing.  Ask yourself, how is this activity contributing to the growth of my business?

It helps to break down tasks.  If your goal is to write a blog, think about a topic that will be of value to your followers.  Then create an outline.  A skeleton of ideas is also helpful if you’re going to do a video.  Don’t memorize and speak from the heart.

For some people it helps to do the easiest tasks first because it clears up more items on their agenda and it gives them the confidence to move on to harder chores.

CAPITAL

Have you thought where you’ll access the capital to start your new business?  One way to find start up capital is to find investors.  Others prefer taking loans.  Some people feel more comfortable working to save up for seed money.  I also encourage reallocating expenses that may be put to better use in funding your venture.

DEVELOP A RELATIONSHIP WITH YOUR LIST

I enjoy developing new relationships and one way to do this digitally is to send out regularly scheduled email broadcasts updating your followers on new events, sharing a new skill or giving successful tips.  The leaders in this industry constantly provide value.  The more you offer your market, the more likely they will become loyal followers and repeat buyers. This is how to create success.

There’s no secret. You create your luck.  If you’re planning for success in 2017 and want to learn more about online marketing, take a look here.  Please share this article on social media; you’d be surprised how many people are looking for a laptop freedom business.

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