I’m always surprised at how some people turn down a life-changing opportunity, such as starting a freedom business, based on hearsay or someone else’s opinion. They’ve got doubts about something they’ve not even researched. I believe in doing my homework and coming to my own conclusion. Here are 5 reasons people are skeptical about online businesses.




All of us have either heard or been a victim of cyber crime – yeah, being taken advantage of by unscrupulous people on the internet.


Here are some ways to reduce risk and narrow down if a company is legitimate:


  1. Don’t be too quick to purchase or provide your personal information
  2. Use a payment method or credit card that you can retract, cancel or report if you don’t receive what you were promised.
  3. Research the company
  4. Do they offer a full refund policy?
  5. How long will it take to get your money back if you’re dissatisfied?
  6. Can you test their product or service before committing to a purchase?
  7. Can you speak with someone on the phone, not just chat?
  8. Where are they headquartered and have you Googled the location?
  9. Can you participate in a live event or Q & A before investing?
  10. Have your read any reviews?
  11. Have you connected with any reviewers?
  12. Have you given yourself enough time to succeed with the service or product?



I caution you on #10. I know former members of my digital community who have posted negative comments. More often than not, they didn’t give themselves enough time to succeed. It’s always easier to point the finger at someone instead of taking responsibility for yourself. Growing an online business is not a get rich quick scheme and you’ll need to decide if you’re in it for the long term.


If you research the topic, you’ll learn that it takes an average of 2-3 years for any venture to become profitable. It’s no different in the online space.


It’s important to be patient. New members often ask how long it takes to turn a profit. The answer is simple. For everyone it’s different.


If you come from a digital background, you may be profitable sooner than someone else, like myself, who had very little knowledge of e-commerce and social media. I had a Facebook account before I started Laptop Freedom Experts but I hardly used it and I was not familiar with marketing platforms like YouTube, Adwords and Bing.


There are members in my community who had basic digital skills, were familiar with online marketing and they became profitable in one year. The point is don’t be too quick to judge something a SCAM before you have all the facts and never compare your journey with someone else. We’re all on different trajectories. We come from different backgrounds, we have different work ethics and diverse skillsets – all affecting how quickly our businesses grow.


Before you judge something a SCAM do your work and invest time growing your business.





One reason people rule out digital entrepreneurship is they think technical skills are required to get started. The whole point of an online education like that offered by SFM is to teach you those skills!


I have plenty of conventional marketing skills but prior to my digital training, I’d never advertised online. Today it takes me minutes to create and post an ad that would have taken me days in the early stages of my business.

With the internet, we have little excuse not to learn something. How big is your dream and what are you willing to do to get it? Do you want a freedom lifestyle – a business with no boss and no geographical or time constraints?


Automation is making thousands of jobs obsolete each year. Couple that with increasing redundancy, then it makes sense to get ahead of the wave, take charge of our lives and acquire online skills. We need to embrace the digital economy. E-commerce is here to stay.


There are free, low cost and valuable courses offered online. Check out tutorials and the help pages on Facebook, Google and Adwords if you want to learn about digital advertising. While they’ll teach you the technical side, these don’t offer a live community or support system where you can brainstorm with other entrepreneurs.


Spending time with successful like-minded professionals allows you to model them.

Often I’ve learned skills from someone who only recently learned themselves. They’ve helped me to avoid obstacles they encountered, making my learning curve shorter. This is the advantage of having a community you can turn to.





When someone says “I don’t have time to do this” my question to that person is: “and you’re willing to spend the rest of your life in an unfulfilling job or career?” Hummm…


I’m so glad I invested time in the beginning to get my systems up and running because now I spend time as I wish.


Imagine an asset that works to make money for you. That’s called earning passive income. It’s how smart entrepreneurs like Robert Kiyosaki build empires. Their businesses work for them, not the other way around.


There are members in my community who work more than one job and market digitally in their spare time. Some are transitioning from other careers. The top producers do this only and it’s why they’re on the leader boards regularly.


As a digital entrepreneur you can invest as much or as little time as you wish. No one dictates your day. The key is to use your time well. To succeed requires good time management, being organized and knowing how to prioritize.


On days when you’re feeling more creative than analytical, you can focus on creating videos, blogging, or placing ads. If you’re more analytically-inclined you can track conversions, chart performance, improve SEO or do a number of other left-brain activities. You decide how to spend your time.





I’ve heard some say that online marketing is for “the younger generation.” Not so!

In fact, the internet has eradicated generational gaps and age differences. The online space has leveled the playing field.


Do you realize that the last purchase you made on Amazon could have been through an affiliate marketer who may be 21 or 81 years old? That’s the great advantage of being an online entrepreneur. No one can write you off based on your age! Both age groups can offer the same thing.


A large percentage of the online marketing community is made up of people who are between 35 and 55 years old. This segment of the population was either unfulfilled with their existing career, wanted more time freedom, was downsized or was looking for a new challenge.


Provided you can follow directions well, you can grow a very successful venture and leave a legacy business for your loved ones. In my opinion, it’s one of the smartest wealth planning investments you can leave behind.





“I don’t have the money” is another reason people are skeptical to start an online business.


Consider that the average college education today costs $25K per year. Private universities average $65K per year. Multiplied by four years, add graduate school and huge amounts of debt on graduation day, it makes an online education a more attractive investment.


At the risk of being cliché: “it takes money to make money.” There are a number of ways to access capital.


  1. Get a partner
  2. Find investors
  3. Earn as an affiliate while you learn
  4. Take out a low interest loan (tie up someone else’s money)
  5. Borrow from a friend or family member
  6. Tap into your trust or inheritance
  7. Sell something
  8. Get another job
  9. Dip into savings or investments


Don’t be skeptical about money. Find the resources to invest in yourself.


One last thought. When you want to go on a vacation, funny isn’t it how, somehow you find the money. Do the same with the rest of your life. Find the money and go!


Photo by Joshua Rawson-Harris on Unsplash

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